Fluoroscope – Fashion Is A Science

Fashion is a science

This machine is called a fluoroscope, and well basically gave you a reading on shoe fittings. You would stick your feet in the rectangular opening, then peer through the sight in the top. This would give you an x-ray like view so you could ‘scientifically’ fit your shoes.

Although, this method does expose individuals to radiation, but that is just a price you pay for great fitting shoes back in the day!

Fashion is a science

This machine is called a fluoroscope, and well basically gave you a reading on shoe fittings. You would stick your feet in the rectangular opening, then peer through the sight in the top. This would give you an x-ray like view so you could ‘scientifically’ fit your shoes.

Although, this method does expose individuals to radiation, but that is just a price you pay for great fitting shoes back in the day!

1920s Ad for Pontings Shoes

 

Here is an ad for Ponting’s shoes from the 20’s. Ponting’s was a family owned retail company that sold high end shoes until they sold their business in 1907. They still ran under the same name until the late 50’s, but with new ownership.  This company was based out of London, so it’s easy to say that the styles in the US were the same as in Europe. Historically, America has been known to be behind in the fashion trends. It will be interesting to see if we can start setting more trends for the rest of the foot apparel industry.

Pucker Up Heels (Shoes with Lipstick Holders)

These shoes from the 1920s and have holsters for your lipstick. Now you can quick draw with your girlfriends anywhere. Or you can bring your color with you for a night on the town. We need more shoes like these for today’s needs when women go out.

1940s Popular Styles of the Forties

These images feature a catalog look at shoe styles from the 1940’s.

All are peep-toe heeled 1940’s sandals. Pyramid, wedge, or french heel are some options to stand upon.

All of these are oxfords, and lace up the front. You could have a round toe, peep-toe, or square toe.

Pump it up!!! We’ve got a continental heel in this image, maybe that was one of the precursors to a kitten heel.